Tweet That !! I couldn't agree more with this kids analysis of the use and value social networking provides teenagers. They are somewhat like a new toy that is often tossed aside when its lack of usefulness is ultimately discovered.
Most adult analysts are simply hyping the latest "new toy" in their ever greedy search for the next "killer app" and investment.
Murdoch realizes this now as well........
Nit Twits.......
D'man
--- In MediaValue@yahoogro
>
>
> Twitter is not for teens, Morgan Stanley told by 15-year-old expert
> Report on young people's media habits written for investment bank by
> teenage intern causes huge interest in the City
> [Teenagers watching TV]
> Traditional media, including watching television, is losing ground to
> new media, according to Matthew Robson's report. Photograph: Howard
> Kingsnorth/Getty
>
> A research note written by a 15-year-old Morgan Stanley
> <http://www.guardian
> described his friends' media habits has generated a flurry of interest
> from media executives and investors.
>
> The US investment bank's European media analysts asked Matthew Robson,
> an intern from a London school, to write a report on teenagers' likes
> and dislikes, which made the Financial Times' front page today.
>
> His report, that dismissed Twitter and described online advertising as
> pointless, proved to be "one of the clearest and most thought-provoking
> insights we have seen – so we published it", said Edward Hill-Wood,
> executive director of Morgan Stanley's European media team.
>
> "We've had dozens and dozens of fund managers, and several CEOs,
> e-mailing and calling all day." He said the note had generated five or
> six times more responses than the team's usual research.
>
> His colleague, Julien Rossi, added: "It's an interesting starting point
> for debate."
>
> The rapid surge of interest in social networking and messaging sites has
> prompted speculation that sites such as Twitter or Facebook could be
> taken over. But Robson's report, which was sent to Morgan Stanley's
> clients as a research note last Friday, suggested that such a move could
> be folly. He said teenagers were using more and more media, but they
> were unwilling to pay for it.
>
> "Teenagers do not use Twitter," he wrote. "Most have signed up to the
> service, but then just leave it as they realise that they are not going
> to update it (mostly because texting Twitter uses up credit, and they
> would rather text friends with that credit). They realise that no one is
> viewing their profile, so their tweets are pointless."
>
> He warned that traditional media – television, radio and newspapers
> – are losing ground.
>
> No teenager Robson knew reads a newspaper regularly since most "cannot
> be bothered to read pages and pages of text while they could watch the
> news summarised on the internet or on TV". The only newspapers that are
> read are the cheaper tabloids and freesheets.
>
> His peers are also put off by intrusive advertising so they prefer
> listening to advert-free music on websites such as Last.fm to
> traditional radio. Teens see adverts on websites - pop ups, banner ads -
> as "extremely annoying and pointless," Robson said. However, "most
> teenagers enjoy and support viral marketing, as often it creates
> humorous and interesting content".
>
> He stressed that his peers were "very reluctant" to pay for music and
> most had never bought a CD, with a large majority downloading songs
> illegally from filesharing sites.
>
> Money and time are instead devoted to cinema, concerts and video game
> consoles. Downloading films off the internet is not popular as the films
> are usually bad quality and have to be watched on a small computer
> screen and there is a risk of viruses, Robson said.
>
> Game consoles like Wii, which are now able to connect to the internet
> and offer free voice chat between users, have emerged as a more popular
> choice for chatting with friends than the phone.
>
> His report came as media moguls gathered at the Allen & Co conference in
> Sun Valley, Idaho. This annual event is a chance for the likes of Rupert
> Murdoch, Steve Jobs and Bill Gates to discuss the latest business and
> technology issues in a relaxed atmosphere
> <http://www.guardian
>
> When interviewed at the event, Murdoch appeared to rule out making a bid
> for the micro-blogging site Twitter.
> <http://www.guardian
> "No." Asked about selling MySpace, he replied, "Hell no."
> guardian.co.
> 13 July 2009 11.08 BST
>
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